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The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler | Waterstones
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler | Waterstones
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PDF) Dimensions of general market demand associated with professional team sports: Development of a scale | James Zhang - Academia.edu
Full article: Changing the sport product: marketing implications for championship rugby league clubs in the United Kingdom
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1 by Ben Ryan Shields, Philip Kotler, Irving Rein | 9780071454094 | Hardcover | Barnes & Noble®
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace: Irving Rein, Philip Kotler, Ben Shields: 8601406305472: Amazon.com: Books
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